Pipeline Deal stages
These deal stages will be used for all revenue growth deals we have: Inbound/Outbound , New Business / Existing Business. Of course some of dealstages can be skipped for certain types of deals.
Depending on the dealstage different information on the deal will be required.
Engaged - 5% probability - Prospect has made contact or we have made contact with prospect. Mainly used while doing outbound prospecting
Disco - 15% probability - We have qualified the lead via a discovery (ie disco) call/meeting - they have BANT - budget, need, authority, timeframe. Mainly used while doing outbound prospecting
Demo - 30% probability - Prospect has seen a demo. Most deals from demos start here. At least only if they were qualified, SDR can put demo in Disco if he still needs to find out more.
Proposal - 50% probability - Prospect knows pricing or has received a proposal.
Negotiation - 70% probability - Pricing or contract being discussed.
Procurement/legal/IT - 90% probability - Prospect has given verbal go and is waiting for something on their end to be approved.
Closed Won - 100% probability - Contract signed and countersigned.
Closed Lost - 0% probability - Prospect has either said no or gone silent.