What is our ambition
Prezly is a small company, that's fine, but we're ambitious. We want to achieve rapid growth and global expansion.
Now (end 2017)
- Onboard the new employees, ready to go in 2018
- Focus on existing deals, leads.
- Focus on upsell existing and churned customers.
- 130k+ MRR
- Sell more year plans (more upfront cashflow)
- No new features, sell the existing (and recently developed) features
Short term targets (2018)
- Restore our MRR net growth to 5% or 15% quarterly
- Restore Inbound lead gen
- Further expand on prospecting and outbound activities
- Nail messaging in sales process, shortening sales cycle
- Focus on enterprise segment in key markets (US, Germany, China, Australia) - 100k+ / year deal
- Further scaling of the marketing, sales and CS team:
- Teams get clear targets
- Experienced team leader who pushes his/her team forward
- 3.5 mio ARR end of 2018
- Become a clear challenger in the market to existing PR software and existing Influencer Relation software.
Long Term target (end of 2020)
- 15 mio ARR